FREE New Platinum Toner Swatch Insert

HydraGloss Blooms with this Rooted Rose Gold Radiance

HydraGloss Blooms with this Rooted Rose Gold Radiance

HydraGloss Blooms with this Rooted Rose Gold Radiance

Did You Know About PRAVANA's Online Color Certification? 100% Free, Detailed and Immersive Did You Know About PRAVANA's Online Color Certification? 100% Free, Detailed and Immersive

FEATURED ARTICLE

Is This the Answer to Natural-Looking Highlights?

GET THE LOOK


Ravishing Red Dahlia: ChromaSilk Grey Coverage with HydraGloss Shine

This Red Dahlia is no shrinking violet! Watch a tutorial from PRAVANA’s Western Canadian Mentor Tash Gagnon for your ticket to standing out in a field of ordinary, with vibrant color that’s as bold as it is beautiful! Embrace your inner flower power and let your vibrant personality bloom with ChromaSilk grey coverage and HydraGloss shine!

PRAVANA’s Triple Threat: Express Tones Clear

Shadow Roots, Toning and All Over Color–PRAVANA’s Triple Threat Express Tones allows you to do all with just one tube! Different zones require different levels and six shades of Express Tones become 24 shades ranging from Levels 7-10 with the addition of Express Tones Clear! Watch and learn as Beni Reid shows you how to create multiple shades from one tube of Express Tones for a Perfect Platinum!

Rustic Radiance: Wearable VIVIDS for Everyday Sass

Dive into the vibrant world of ‘Rustic Radiance’ with this easy step-by-step from PRAVANA Canada’s Bx Pfeiffer! Unleash your inner sass with bold hues of Wearable VIVIDS that add a daily dose of flair to your locks. Because when it comes to hair, why settle for ordinary when you can embrace the extraordinary!

Pouring on the Style: Mastering the Copper Cola Craze

Here it is! Your ultimate guide to achieving the hottest hair trend of the season! Watch as Guest Artist Chardai Fisher spills her secrets to nailing that radiant copper cola shade with ChromaSilk Creme Hair Color and soon you’ll be turning heads with your bubbly new look that’s poppin’ with personality!