About

Brand promise: To empower stylists by providing them with superior products, unprecedented and unmatched in value, that will enhance their businesses and lives.

Founded in 2004 by 30-year industry veteran Steve Goddard, PRAVANA brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time.

The brand’s core mission is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA’s complete range of continuously evolving hair products include the award-winning ChromaSilk permanent crème color, creative color category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need.

PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach.

https://www.pravana.com/wp-content/uploads/2022/02/Michelle-Chandler.jpg
Founded in 2004 by 30-year industry veteran Steve Goddard, PRAVANA brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time.
https://www.pravana.com/wp-content/uploads/2022/02/Presley.jpg
The brand’s core mission is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA’s complete range of continuously evolving hair products include the award-winning ChromaSilk permanent crème color, creative color category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need.
https://www.pravana.com/wp-content/uploads/2022/02/Beauty-Babes.jpg
PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach.
https://www.pravana.com/wp-content/uploads/2022/02/Shows.jpg
Hair stylist and model getting her hair done
Two females wearing PRAVANA's top that says Beauty Babes on the back
PRAVANA booth at a tradeshow
BRAND VIDEO
PRAVANA
PRAVANA team member photo

Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, formulas and look books in collaboration with the industry’s most prolific stylists with an engaged following of over 1 MILLION fans across social media.

PRAVANA was acquired by Henkel Beauty Care Professional in 2017 and is now headquartered in the world-class #AcademyofHair in Culver City, California.

Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, formulas and look books in collaboration with the industry’s most prolific stylists with an engaged following of over 1 MILLION fans across social media.
https://www.pravana.com/wp-content/uploads/2022/02/Team-Photo.jpg
PRAVANA was acquired by Henkel Beauty Care Professional in 2017 and is now headquartered in the world-class #AcademyofHair in Culver City, California.