Color

Award-winning permanent creme hair colors, formulated with silk and keratin span over 12 different tonal families. This portfolio offers colorists a variety of tones.

The ChromaSilk HI LIFTS Collection is designed to provide 4 levels of lift without the use of bleach.

VIVIDS Everlasting is the next evolution of permanent hair color that bridges the gap between permanent creme hair color and direct dye.

Tone to set the tone using PRAVANA’s gentle, ammonia-free toners that leave hair feeling healthier and shinier in under five minutes!

HydraGloss Demi-Permanent Gel Hair Color collection with 24 intermixable shades that deposit vibrant color, refresh, and gloss.

Platinum Toner are 3 perfectly pre-blended demi-permanent toners for polished level 9+ hair to save you time, money, and avoid guesswork.

The ChromaSilk VIVIDS Neons is semi-permanent, non-oxidative hair color that is designed to be used without developer.

The ChromaSilk VIVIDS collection is semi-permanent, non-oxidative hair color that is designed to be used without developer.

VIVIDS Pastels offer delicate shades that can be used alone, intermixed, or combined with other VIVIDS shades for ultimate customization.

Pure Light Lighteners offer innovative lightening options.

Developer formulated with bonding technology to upgrade your color and lightener and improve overall hair appearance.

Color support tools are designed to help stylists create beautiful hair efficiently.