20% OFF ALL HYDRAGLOSS
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Get Fired Up

NEW Red Hot VIVIDS direct dye shades:
deep-red Sangria and fiery-red Flame
VIEW CHROMASILK VIVIDS RED HOT

Professional Quality Hair Products

Color Care Style Collections

Color

Discover PRAVANA’s best-selling, award-winning color collections for endless possibilities and ultimate customization.

Color Product Caucasian Female Model with Long Straight Rainbow Color Hair

Care

Maintain beautiful hair color with PRAVANA’s care products, designed specifically for different after-care needs.

A Female Model with Long Orange Hair with Bangs

Style

Discover the finishing touches you need to complete your looks! PRAVANA offers a full range of styling products for every need.

A Female Model with Sleek Long Black Hair in Ponytail

Collections

PRAVANA empower stylists by providing superior products, unprecedented and unmatched in value.
Featured PRAVANA Collection Models
ChromaSilk HI LIFTS
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