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2 FREE Lightener Packette with purchase of $35 or more!

Pure Light

Pure Light

PRAVANA’s Pure Light Lighteners offer innovative lightening options to accommodate any and all needs.



  • Pure Light Power Lightener is a blue-based powder lightener proven to lift up to 7 levels while maintaining the natural shine of the hair.
  • Pure Light Ultra Lightener is formulated with Reunite Mending Technology to mend the cuticle layer. Ideal for global blonding, including hard-to-lift hair, platinum blonde touch-ups, and pre-lightening for Vivids.
  • Pure Light Blonding Creme is your answer. All of the benefits of a powder lightener in a new creamy formula that leaves hair looking healthy, nourished, and hydrated.This powerful easy-to-apply formula evenly lifts up to 9 levels in just 45 minute
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