VIVIDS Original Periwinkle

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VIVIDS Original Periwinkle

New cooler-toned purple VIVIDS shade allows for endless customization and unlimited color possibilities.

The ChromaSilk VIVIDS collection is semi-permanent, non-oxidative hair color that is designed to be used without developer.


  • Vibrant color lasts up to 30 washes when used with Color Protect Shampoo and Conditioner
  • Provides long-lasting, rich color & brilliant shine
  • VIVIDS Clear-Dilute can be used to dilute colors to make them lighter
  • VIVIDS Clear-pastel can be used to dilute colors to make them pastel
  • VIVIDS Black can be added to these to deepen them
  • Allows for endless customization
  • Intermixable with other VIVIDS Shades for unlimited color possibilities

Product Details


IDH: 2892374
UPC: 7501438 38995 6


Silk Amino Acids & Keratin Protein


Water / Aqua / Eau, Cetearyl Alcohol, Propylene Glycol, Cetyl Alcohol, Stearyl Alcohol, Ceteareth-20, Phenoxyethanol, Simmondsia Chinensis (Jojoba) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Argania Spinosa Kernel Oil, Rapeseedamidopropyl Ethyldimonium Ethosulfate, Glycerin, Keratin Amino Acid, Guar Hydroxypropyltrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Myristyl Alcohol, Quaternium-96, Ethylhexylglycerin, Aloe Barbadensis Leaf Extract, Parfum (Fragrance), Citric Acid, Oleth-5 Phosphate, Basic Violet 2 (CI 60730), Dipropylene Glycol, Arachidyl Alcohol, Sodium Laneth-40 Maleate / Styrene Sulfonate Copolymer, Propanediol, Dioleyl Phosphate, Linalool, Dimethicone, Hexyl Cinnamal, Limonene, Cellulose Gum, Polysorbate 60, Glyceryl Stearate, Fumaric Acid, Sodium Chloride, Cetrimonium Chloride, Potassium Sorbate, Butylene Glycol, Sodium Benzoate

How To Use

Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Rinse thoroughly with cool water. Designed to be used without developer.

Usage: Can be used for enchanting new creations.


What are the 3 new shades that launched June 2023?

VIVIDS Grape, VIVIDS Smokey Violet, and VIVIDS Periwinkle.

How long do VIVIDS purple shades last?

Vibrant color lasts up to 30 washes when used with Color Protect Shampoo and Conditioner.

Will they add shine?

Yes, these tones provides long-lasting, rich color & brilliant shine.

What levels do you recommend for each new shade?

We recommend Level 10 for VIVIDS Grape, Level 8 for VIVIDS Smokey Violet, and Level 10 for VIVIDS Periwinkle.

Can I put these on dark hair?

Yes, when used as an overlay, the tones will appear more muted, and the color longevity will vary. To achieve bold, bright color on dark hair, hair must be pre-lightened to the recommended level first.


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ChromaSilk VIVIDS Digital Purple

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