Get Fired Up! Introducing NEW VIVIDS Red Hot

Color

Color

Discover PRAVANA's best-selling, award-winning color collections for endless possibilities and ultimate customization.

Permanent

ChromaSilk Creme Color

ChromaSilk Creme Color

Award-winning permanent creme hair colors, formulated with silk and keratin span over 12 different tonal families. This portfolio offers colorists a variety of tones.

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ChromaSilk HI LIFTS

ChromaSilk HI LIFTS

The ChromaSilk HI LIFTS Collection is designed to provide 4 levels of lift without the use of bleach.

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ChromaSilk VIVIDS Everlasting

ChromaSilk VIVIDS Everlasting

VIVIDS Everlasting is the next evolution of permanent hair color that bridges the gap between permanent creme hair color and direct dye.

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Demi-Permanent

ChromaSilk Express Tones

ChromaSilk Express Tones

Tone to set the tone using PRAVANA’s gentle, ammonia-free toners that leave hair feeling healthier and shinier in under five minutes!

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ChromaSilk HydraGloss

ChromaSilk HydraGloss

HydraGloss Demi-Permanent Gel Hair Color collection with 24 intermixable shades that deposit vibrant color, refresh, and gloss.

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ChromaSilk Platinum Toner

ChromaSilk Platinum Toner

Platinum Toner are 3 perfectly pre-blended demi-permanent toners for polished level 9+ hair to save you time, money, and avoid guesswork.

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Semi-Permanent

ChromaSilk VIVIDS Neons

ChromaSilk VIVIDS Neons

The ChromaSilk VIVIDS Neons is semi-permanent, non-oxidative hair color that is designed to be used without developer.

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ChromaSilk VIVIDS Original

ChromaSilk VIVIDS Original

The ChromaSilk VIVIDS collection is semi-permanent, non-oxidative hair color that is designed to be used without developer.

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ChromaSilk VIVIDS Pastels

ChromaSilk VIVIDS Pastels

VIVIDS Pastels offer delicate shades that can be used alone, intermixed, or combined with other VIVIDS shades for ultimate customization.

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Lightener

Pure Light

Pure Light

Pure Light Lighteners offer innovative lightening options.

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Developer

Creme Developer

Creme Developer

Developer formulated with bonding technology to upgrade your color and lightener and improve overall hair appearance.

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Salon Tools

Salon Color Tools

Salon Color Tools

Color support tools are designed to help stylists create beautiful hair efficiently.

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