Get Fired Up! Introducing NEW VIVIDS Red Hot
Color & Lightening

When Time Is of the Essence, These Toners Really Bring It in Minutes

by Sarah Nitz
https://www.youtube.com/watch?v=kiPkK-AnPYc

Silver. Pretty In Pink. Blue Topaz. Sure, our bestselling VIVIDS take hair to the next level, but setting the tone isn’t enough—it has to be the right tone. Because if it’s not, your color can end up more blah than bold.

Luckily, our ChromaSilk Express Tones sets the tone for gorgeous, vibrant hair color. This fast-acting, true-to-tone, ammonia-free formula delivers a lustrous, long-lasting tone in 5-15 minutes—allowing you to layer on your fave VIVIDS shade and really bring it.

Watch as Senior Artistic Educator Sarah Nitz @sarahbstylist shows you how easy (and essential!) it is to set the tone.

Pro Tips
  • After lightening, shampoo, apply Express Tones, rinse, and completely dry before applying VIVIDS.
  • Apply VIVIDS in small sections.
  • Add more color every 3 inches to ensure full saturation.
  • To help your VIVIDS stay well, vivid, use SIlk Degrees Prep and Treat prior to applying Express Tones. This one-step hair treatment helps equalize porosity, provide even color deposit and prolong color longevity.

Inspired Looks

White blonde hair. Image by @melodyandmike on Instagram.

Speaking of the perfect  base, check out this stunning white blonde by artists Melody & Mike Lowenstein

10.07 (10V) and 10.08 (10P) hair color swatches.Image by @jackmartincolorist on Instagram.

Need more inspo for a tone to set the tone? You need to see this video of the new PRAVANA Platinum Toners from Jack Martin Colorist

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