How To: Instagramable Hair

Looking to build your following on your social channels, but don’t know how or where to begin? Watch Taylor Rae of our PRAVANA Collective share her Pro Tips and Tricks for creating scroll-stopping color and style, then learn how to capture eye-catching content!

Lightening Formula

30g Pure Light Ultra Lightener + 60g Chosen Creme Developer

VIVIDS Neon Rainbow Formulas

Formula 1 (Violet): 10g ChromaSilk VIVIDS Original Violet + 30g ChromaSilk VIVIDS Clear-Pastel

Formula 2 (Blue): 20g ChromaSilk VIVIDS Neons Neon Blue + 10g ChromaSilk VIVIDS Original Aquamarine

Formula 3 (Green): 15g ChromaSilk VIVIDS Neons Neon Green + 15g ChromaSilk VIVIDS Original Clear-Pastel

Formula 4 (Yellow): 15g ChromaSilk VIVIDS Neons Neon Yellow + 15g ChromaSilk VIVIDS Original Clear-Pastel

Formula 5 (Orange): 15g ChromaSilk VIVIDS Neons Neon Orange + 15g ChromaSilk VIVIDS Original Sunstone

Formula 6 (Pink): 15g ChromaSilk VIVIDS Neons Neon Pink + 10g ChromaSilk VIVIDS Original Magenta

Part I. Create a Scroll-Stopping Look

Step 1: Prep the Hair

Prep the hair by spraying Purify & Revive PRIME Demineralizing Spray generously throughout the hair, combing through for even distribution and allowing to sit for 3 minutes (no rinsing or shampoo required) to diminish any hard water minerals.

Step 2: Global Blonding

Using your favorite Global Blonding technique, pre-Lighten the hair to a Level 9/10 utilizing the Lightening Formula.

Shampoo the hair with PRAVANA Intense Therapy Cleanse. Rinse, towel-dry and apply Silk Degrees Prep and Treat for 5 minutes at the basin to equalize the porosity and provide anchoring sites for your color application. Rinse and dry the hair completely.

Step 3: Sectioning

Divide the hair into two sections by taking a parting from nose to nape. Create 1-2” sub-sections by taking diagonal forward partings from the center parting towards the face.

Step 4: VIVIDS Application

Apply the ChromaSilk VIVIDS Neon Rainbow Formulas from roots to ends to each section taking 1/2” subsections to ensure optimal saturation in your desired pattern.

Process all 30 minutes at room temperature. Rinse with cold water and high water pressure until the water runs clear, condition with PRAVANA Color Protect Condition and style as desired.

Step 5: Styling

Take out a veil section on the top of the head and clip it out of your way. For the hair underneath, create a soft, natural beach wave utilizing a 1-1/4” Marcel curling iron, alternating curling to the right and curling to the left. For the veil section, direct all the curls back away from the face.

Part II. Set the Stage

Step 6: Lighting

For indoor photography and filming, choose a clean white background and utilize a ring light for optimal illumination. When shooting outside, choose “open shade” (outdoors in shade, but bright light) and look for a complimentary background like a light concrete wall which adds a little texture.

Part III. What to Capture

Step 7: Combing Out the Curls

Spray the hair lightly 2-3 times with PRAVANA Intense Therapy Leave-In Treatment and use a wide-tooth comb. Ask your client to look to the left, then look to the right and then back to center while you comb.

Step 8: Positioning the Model

For shots from the front, direct your client to turn their head to one side and fan out the hair to create the illusion of more hair. From the back, have them place their hands underneath their hair, then ask them to give the hair a shake and film in slo-motion.

Step 9: Switch up the Styling

Switching up the styling retains the interest of the viewer.

Step 10: Change the Wardrobe

Changing wardrobe changes the look of the color. Different color tops and jackets pick up different shades of the rainbow giving your look new interest.

Reveal