Deep, dark red-violet hair color by Los Angeles Colorist Jess Gonzalez brings a moody, luxurious feel to these bouncy curls, layering rich dimension into every coil.
The Trend
Rich, indulgent, and just a little bit dangerous, red‑violet hair color is having a major moment. From deep burgundy hair color to juicy cherry red hair color, these berry‑toned hues are everywhere clients look for inspiration.
Red‑violet hues are universally appealing because they are expressive without overpowering. They are light-reflective with depth, and shift subtly depending on the base and placement. This makes them ideal for clients who want something elevated without committing to ultra‑bright fashion color.
Whether your client is dreaming of a dark cherry moment or a luminous berry gloss, these shades deliver multi‑dimensional payoff with impeccable shine. Trending Cherry Mocha, Cherry Cola and Chocolate Cherry hair colors call out for the glossiest of red-violet shades to hit the mark.
PRAVANA Artistic Educator Hope Sanchez makes a strong case for going darker with this rich, dimensional burgundy hair color that delivers shine and sophistication from root to tip. (ChromaSilk 5.6 and 5.7)
Why Red‑Violet Hair Color Is the Shade to Watch
In the ever-evolving world of hair color, red‑violet tones strike the perfect balance between bold and wearable. They offer versatility for both understated and statement looks with richness that flatters a wide range of base levels.
Their continuous popularity stems from how they suit just about any skin tone because red-violet has full-spectrum undertones from cool to warm. It adds striking depth to fair and medium skin, and pops against darker complexions.
Enter ChromaSilk HydraGloss Demi‑Permanent Hair Color. An alkaline, ammonia‑free system that delivers glossy, dimensional results with up to 2× the shine compared to untreated hair and wearability that lasts up to 30 shampoos. And now, the temptation gets even sweeter with the launch of two new Forbidden Fruit shades: 4RV and 6RV.
Bright, high-impact cherry hair color enhanced with a VIVIDS overlay for next-level vibrancy because PRAVANA Lead Artistic Educator Tiffany Summers’ prefers that red-violet hair color never blends in but stands out politely and firmly. (ChromaSilk 5.62 and VIVIDS Sangria)
Meet the Forbidden Fruit Shades
4RV – Red Violet Brown
A cool red‑violet that brings the drama without overpowering the base.
- Adds depth and dimension
- Deep cherry richness
- A balanced dark berry blend
- Ideal for brunettes craving sultry, high‑gloss burgundy tones
Think: sophisticated burgundy hair color with a plush, polished finish.
6RV – Red Violet Dark Blonde
Bold, bright, and bursting with vibrancy.
- Balanced red‑violet payoff
- High‑impact berry gloss
- Crisp, cherry‑soaked shine
- Perfect for clients who want their color to pop
Think: luminous cherry hair color and modern red‑violet hair color statements.
Forbidden Fruit in Action: Los Angeles Colorist Jess Gonzalez’s Transformations
Los Angeles colorist Jess Gonzalez proves that when it comes to red‑violet hair color, the results are worth the temptation. Below are the formulas she used to transform both Forbidden Fruit campaign models, one with an easy color correction service and the other a simple gloss, ripe for recreation behind the chair.
Model 1: Jordyn
Before: Natural Level 3 with pre‑lightened Level 6 mid‑lengths and ends
The Glow‑Up: Jess built richness at the root and infused berry brilliance throughout because depth and shine are always in season.
Result: A deep, red‑wine‑inspired finish with cherry undertones and addictive gloss.
From all-over blonde to deep, sultry burgundy hair, Los Angeles Colorist Jess Gonzalez shows us that color corrections doesn’t need to be complicated. Proof that sometimes a major shift is just good hair color judgment. (Regrowth:15g ChromaSilk 5N + 15g ChromaSilk 5.5 and Mid‑Length & Ends Filler: HydraGloss 6RV, then All-Over Gloss: 4RV)
Model 2: Manuela
Before: Natural Level 6
The Glow‑Up: Simple. Bold. Juicy. Sometimes less really is more.
Result: Vibrant red‑violet hair color with high‑impact cherry shine—no additional steps required.
Los Angeles Hair Colorist Jess Gonzalez opted for a quick refresh taking faded strands to vibrant, cherry hair that delivers instant shine. No fuss, no muss. (ChromaSilk HydraGloss 6RV)
Six Ways to Soak Up the Brilliance with HydraGloss
With the addition of 4RV and 6RV, ChromaSilk HydraGloss now offers 33 demi‑permanent shades, giving you endless ways to customize services while boosting shine and salon profitability:
- All Over Color: For clients who want color without commitment, HydraGloss demi-permanent shades deliver glossy, juicy results that make a splash, minus the long‑term obligation.
- Gray Blending: Embrace the gray. A 20‑minute service blends up to 50% gray, allowing for softer regrowth and a more natural transition as hair grows out.
- Add Dimension: Enhance lightened hair with lowlights and/or a shadow root for a blonde that is rich, lived‑in, and lower maintenance. Think Bronde.
- Shine Treatment: Dial up natural color with a 20‑minute glossing service using HydraGloss Clear. Same hair, radically more shine.
- Color Balance: Refresh faded mid‑shafts and ends by drenching hair in color and shine, perfect for an express hair color service in between full services.
- Intricate Toning: The flexible 20‑minute processing time allows for detailed toning techniques or corrective glossing without rushing perfection.
Long, flowing waves highlight PRAVANA Creative Artist George Blanco’s vision for bright, glossy red-violet hair full of movement and dimension–rich, berry hair color that catches the light in all the right ways. (ChromaSilk HydraGloss 40g 6RV + 15g 8B + 1g 1B)
Formula Spotlight: Custom HydraGloss Fruit Shades
Love dialing in every detail? ChromaSilk HydraGloss opens the door to truly customized creative color in an easy application. Drawing inspiration from ripe summer fruits—lush berries, sun‑warmed stone fruits, and zesty citrus—these custom hair color shades show how demi‑permanent color can deliver everything from bold, juicy impact to refined, high-shine polish. It’s proof that playful color and professional artistry can live in the same formula.
Whether you’re craving irresistible vibrancy straight from the tube or blending your own forbidden fruit-inspired hair color, ChromaSilk HydraGloss makes it effortless to blend up something special. So go ahead and give temptation a twist, because with ChromaSilk HydraGloss, every client can have a juicy shade worth indulging in.
Take a Bite Out of Bold
With indulgent tone, high‑performance shine, and versatile services, ChromaSilk HydraGloss Forbidden Fruit shades are your new secret weapon for clients craving rich, expressive color.
From subtle burgundy dimension to bold cherry statements, these red‑violet hues prove that when it comes to hair, a little temptation goes a long way.
Ready to add some forbidden flavor to your hair color menu?
