FREE New Platinum Toner Swatch Insert

Becky Betts

VIVIDS Pride Month Neon Rainbow Hair Color
VIVIDS Pride Month Neon Rainbow Hair Color

Discover the vibrant world of ChromaSilk VIVIDS Neons with PRAVANA's Digital Team Lead Becky Betts! Dive into a rainbow of black-light reactive Neon hair color that celebrates love in all its forms. Let your pride shine with this radiant hair color, embracing inclusivity and self-expression with every shade.

Capture the Midnight Magic with the Allure of HydraGloss
Capture the Midnight Magic with the Allure of HydraGloss

Indulge in the mesmerizing allure of glossy blue-black tresses, where Midnight meets Magic with each strand reflecting the depths of a starlit sky! Watch as PRAVANA's Becky Betts shows you how to embrace the spellbinding power of this enchanting hue with PRAVANA's newest high-shine demi-permanent line--ChromaSilk HydraGloss!

Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade
Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Are you ready to blast off into a galaxy of hair color excitement? Look no further than Digital Purple—the perfect way to add a cosmic twist to the classic VIVIDS shade! Watch as PRAVANA's Becky Betts shows you how to incorporate these supernatural shades to create a look that's out of this world!

Why This Lightening Technique Is as Easy as It Is Pretty
Why This Lightening Technique Is as Easy as It Is Pretty

Transitioning Summer bleach blondes to a LIVED-IN BLONDE got you puzzled? See PRAVANA Advanced Artistic Educator Becky Betts' Retouch & Balance formula featuring ChromaSilk HI LIFTS!

HI LIFTS for Base Breaking
HI LIFTS for Base Breaking

Do your blonding clients complain about dark regrowth within a couple of weeks? See how our Senior Artistic Educator Becky Betts utilizes our ChromaSilk Hi Lifts to "Break the Base" in just 10 minutes for a softer transition!