Get Fired Up! Introducing NEW VIVIDS Red Hot

Becky Betts

Capture the Midnight Magic with the Allure of HydraGloss

Capture the Midnight Magic with the Allure of HydraGloss

Indulge in the mesmerizing allure of glossy blue-black tresses, where Midnight meets Magic with each strand reflecting the depths of a starlit sky! Watch as PRAVANA's Becky Betts shows you how to embrace the spellbinding power of this enchanting hue with PRAVANA's newest high-shine demi-permanent line--ChromaSilk HydraGloss!

Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Digital Purple: A Cosmic Twist on a Classic VIVIDS Shade

Are you ready to blast off into a galaxy of hair color excitement? Look no further than Digital Purple—the perfect way to add a cosmic twist to the classic VIVIDS shade! Watch as PRAVANA's Becky Betts shows you how to incorporate these supernatural shades to create a look that's out of this world!

Why This Lightening Technique Is as Easy as It Is Pretty

Why This Lightening Technique Is as Easy as It Is Pretty

Transitioning Summer bleach blondes to a LIVED-IN BLONDE got you puzzled? See PRAVANA Advanced Artistic Educator Becky Betts' Retouch & Balance formula featuring ChromaSilk HI LIFTS!

HI LIFTS for Base Breaking

HI LIFTS for Base Breaking

Do your blonding clients complain about dark regrowth within a couple of weeks? See how our Senior Artistic Educator Becky Betts utilizes our ChromaSilk Hi Lifts to "Break the Base" in just 10 minutes for a softer transition!