NEW VIVIDS
DIGITAL PURPLE
For professional stylists looking to add cooler purple tones to their toolbox,
3 NEW purple shades give them the freedom to create artistry without limits.
Additional Benefits
 Long-lasting, rich color and brilliant shine |  Vibrant color lasts up to 30 washes* |  Intermixable with other VIVIDS shades |  Allows for endless customization |
*When used with Color Protect Shampoo and Conditioner | |||
Additional Benefits
Rich color and brilliant shine | Vibrant color lasts up to 30 washes* |
Intermixable with other VIVIDS shades | Allows for endless customization |
*When used with Color Protect Shampoo and Conditioner | |
Journey to a VIVIDS-verse reality where the purple possibilities are endless—and the color artistry is limitless. Inspired by the digital age, PRAVANA’s bestselling ChromaSilk VIVIDS collection introduces three cooler tone purple shades for levels 8+. These hues add modern depth and dimension to our current purple spectrum—and mix seamlessly with other shades for endless customization.
This semi-permanent formula allows for maximum vibrancy and amplified durability-turning your wildest hair fantasies into a one-of-a-kind reality.
Push your creativity to the brink in a limitless world pulsing with cool purple tones.