Who says blondes are only for summer? The Color of the Year 2026 proves trending icy shades are here to slay all year long!
Think ethereal, luminous tones that radiate confidence and sophistication. Why the obsession? These shades aren’t just chic—they’re versatile. From high-fashion platinum hair to those blessed with soft, natural white hair, the trend celebrates individuality and elegance with ageless appeal.
This trend is all about versatility and radiance. Whether you’re creating a frosty blonde platinum card, an icy balayage, or enhancing natural brilliance, 2026 is your year to make guests of any generation sparkle!
Ready to embrace the chill and make 2026 unforgettable? Reach for your favorite Pure Light Lightener and make icy white dreams come true!
Pro Tip: Keep those tones crisp and bright with professional hair care like our award-winning Perfect Blonde Shampoo and the entire Perfect Blonde regimen.
We’re crushing on this curly platinum blonde by PRAVANA Brand Specialist Shawn Harvey–short, chic and très magnifique. (Level 2 pre-lightened to Level 10 with Pure Light Blonding Cream, cleansed with Perfect Blonde Shampoo and toned with Express Tones Clear, Violet and Smokey Silver.)
PRAVANA Senior Artistic Educator & Trainer Amanda Kay DiMuzio is bringing us pure platinum blonde perfection from roots through cascading mid-length and ends. (Pre-lightened with Pure Light Ultra Lightener and toned with Platinum Toner Lilac mixed with Express Tones Ash and Violet.)
Freeze-frame: this frosty bob is serving up an icy platinum blonde that’s never looked hotter courtesy of PRAVANA Artistic Educator Tash Gagnon. (Pre-lightened with Pure Light Power Lightener and toned with Platinum Toner Smoke.)
