Frequently Asked Questions

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New users can get a free swatchbook with our Intro packages or you can order one separately on our online store, Salonory.com Create an account and once approved you can have PRAVANA Swatchbook shipped directly to you.

30 minutes at room temperature when mixed with 1.5 parts 10 or 20 Volume* 45 minutes with no heat when mixed with 30 or 40 Volume *or when mixed with 1.5 parts 20 Volume for Grey Coverage

1:1 ½ – 1 part ChromaSilk Creme Hair Color + 1 ½ parts ChromaSilk Creme Developer

25% grey = 25% Natural (N), (Nt), or Gold (.3) + 75% Target Shade
50% grey = 50% Natural (N), (Nt), or Gold (.3) + 50% Target Shade
75% or more grey = 75% Natural (N), (Nt), or Gold (.3) + 25% Target Shade
Mix with 1.5 parts of 20 Volume Creme Developer and process 45 minutes with no heat

Neutral has a balanced yellow, blue and red resulting in a neutral base for neutral results
Natural has equal parts of yellow, blue and red resulting in a slight blue base for cooler results

No, ChromaSilk Creme Hair Color and ChromaSilk Hi Lifts are two different types of technologies which are not compatible HI LIFTS which are used for level 6 and lighter virgin hair.

N – slight blue
Nt- neutral
.1 Ash – cool green
.2 Beige – blue-violet
.3 Gold – cool gold
.4 Copper – orange
.5 Mahogany – violet red
.6 Red – red
.7 Violet – violet
.8 Pearl – soft pink- cool silver

No, 000 is meant to lift virgin hair but will not deposit any tone.

A timed alternative to lightener for virgin Level 6 or higher that lifts up to 4 levels with no tone. It’s mixed 1 part 000 to 1 ½ parts developer. Nothing higher than 20 vol on scalp.

ChromaSilk Creme Hair Color may be mixed with 1.5 parts Zero Lift Creme Developer to create a demi-like results for toning on well towel-dried hair (5-10 minutes) or deposit-only color; however, it is a permanent formula with ammonia so you may see slight lift at the base due to the heat of the scalp

No they are two different types of technologies which are not compatible, add ChromaSilk VIVIDS Everlasting Pastel Potion to ChromaSilk Crème Hair Color to create lighter shades
1 part Chromasilk Creme Hair Color + 1 parts ChromaSilk VIVIDS Everlasting Pastel Potion = 1 Level
1 part Chromasilk Creme Hair Color + 2 parts ChromaSilk VIVIDS Everlasting Pastel Potion = 2 Level
1 part Chromasilk Creme Hair Color + 3 parts ChromaSilk VIVIDS Everlasting Pastel Potion = 3 Level

Original ChromaSilk Express Tones deposit to a Level 7, above a Level 7 add Clear using the 3:2:1 Rule:
Level 8 – 3 parts Express Tones Shade + 1 part Clear
Level 9 – 2 parts Express Tones Shade + 2 parts Clear
Level 10 – 1 part Express Tones Shade + 3 parts Clear
Mix with 1.5 parts Zero Lift Developer, apply to well towel-dried hair and process 5 minutes or less

ChromaSilk Express Tones After Dark shades deposit to Levels 4-6
Mix with 1.5 parts Zero Lift Developer, apply to well towel-dried hair and process:
5 minutes to Level 6
10 minutes to Level 5
15 minutes to Level 4

ChromaSilk Crème Hair Color and ChromaSilk Express Tones are not compatible as they are two different types of technologies with different processing times. If you are looking to lighten your ChromaSilk shade you can add Pastel Potion to your formula.

ChromaSilk Crème Hair Color Correctors are only compatible with ChromaSilk Creme Hair Color

Level 7 – Red, Orange, Magenta, Wild Orchid, Violet
Level 8 – Garnet
Level 9 – Yellow, Green, Neon Yellow, Neon Green, Neon Orange, Emerald, Aquamarine, Purple Tourmaline
Level 10 – Pink, Silver, Blue, Blue Topaz, Smokey Silver, Sunstone, Neon Pink, Neon Blue, Pretty In Pink, Blissful Blue, Luscious Lavender, Too Cute Coral

20-30 minutes at room temperature

To recreate the gentle lift of PURE LIGHT Creme Lightener, and the gentle diminishing of ChromaSilk VIVIDS, we recommend adding Silk Degrees Prep & Treat to PRAVANA’s PURE LIGHT Power Lightener.
Recommended mixing ratio for diminishing direct dyes: 1 oz. PURE LIGHT Power Lightener + 3 oz. Zero Lift Creme Developer + 1 pump of Silk Degrees Prep & Treat.
Recommended mixing ratio for gentle lifting: 1 oz. PURE LIGHT Power Lightener + 3 oz. Developer of choice + 1 pump of Silk Degrees Prep & Treat.
By adding Silk Degrees Prep & Treat, stylists also have the added mending benefits of the Reunite Mending Technology™, which reunites split ends from the inside out, smoothing and softening hair, reducing frizz, providing shine and more. Silk Degrees Prep & Treat can also be used alone both pre and post color services for better color absorption, longer-lasting color and deep conditioning.

1) Shampoo in cold water
2) Minimize shampoos utilizing Fresh! Dry Shampoo in between
3) Minimize high-heat styling, use a heat protect like Hydra Pearl Oil or Hydra Pearl Mist
4) Avoid swimming in chlorine and salt water, wear a bathing cap to keep the hair dry
5) Avoid using hot tools, and if you need to make sure the setting is lower than 365 degrees.

The lightening process created porosity which is natural, apply Silk Degrees Prep & Treat after shampooing out the lightener for 5 minutes on well towel-dried hair.

The hair was porous, or the application was uneven, apply Silk Degrees Prep & Treat after you prelightened to your target level. Then dry the hair 100% before VIVIDS application When applying the VIVIDS you want to generously apply to ¼ inch sections to both side of the hair reloading your brush every 3 inches. Try not to drag down the product after 3 inches.

Conditioner is not recommended, add ChromaSilk VIVIDS Clear-Dilute for lighter and brighter shades that maintain the vibrancy or ChromaSilk VIVIDS Clear-Pastel for lighter muted shades which have the same proprietary blend as ChromaSilk VIVIDS

ChromaSilk VIVIDS Everlasting are a permanent line of fashion shades that can be used by themselves or mixed with ChromaSilk Creme Hair Color. Violet Reign, Mystic Magenta, Scarlette Red, and Bewitching Blue are applied to prelifted hair and mixed with 10 or 20 vol if you want it brighter on dry hair processing for 30 minutes. Pastel Potion is used to dilute ChromaSilk and VIVIDS Everlasting.

VIVIDS Everlasting can be mixed with ChromaSilk Creme Hair Color because they are both permanent lines of color VIVIDS are a direct dye and not to be mixed with developer. You can get undesirable tones.

No, ChromaSilk Creme Hair Color Correctors and ChromaSilk HI LIFTS are two different types of technologies which are not compatible. The Hi LIFTS are formulated with extra violet and cool bases to neutralize the warm in levels 6 and lighter.

ChromaSilk HI LIFTS lift hair that is virgin Level 6 or higher up to 4 levels while neutralizing warm underlying pigment in a single step. They are mixed 1 part color to 1 ½ parts 30 or 40 vol. Process 45 minutes at room temperature.

The HI LIFTS will lift virgin hair levels 6 and lighter. They will lift and tone. ChromaSilk Creme Hair Color 000 is only used by itself as an alternative to lightener

No, 000 is used on virgin hair as an alternative to lightener. It will lift without tone.

PRAVANA’s supply chain, the processes involved in the production of products, is very extensive. As a brand, we want to be responsible with messaging to our customers. We are unable to guarantee with 100 percent certainty that along the supply chain, a product has or has not touched gluten, gluten by-products or animal by-products. For those with allergies and sensitivities, we recommend a patch test and review of ingredients with their physician. Truity would be our gluten free and vegan line. You can purchase them from a local PRAVANA stylist or at Ulta.com

PRAVANA does not conduct or commission any animal testing on raw ingredients, formulations, or final packaging. Safety and ethical practices are paramount at Henkel. In fact, Henkel is a passionate industry leader, even dedicating significant resources to developing ethical and sustainable testing practices.
For more information about PRAVANA and its parent company Henkel’s movement towards sustainability and alternative test methods, please visit: https://www.henkel.com/sustainability/positions/test-methods

PRAVANA Shampoos are formulated without harsh sulfates SLES and SLS, confirm their compatibility with the manufacturer of the smoothing system before using

PRAVANA shampoos are formulated without harsh sulfates SLS and SLES*
*Sodium Lauryl Sulfates/Sodium Laureth Sulfates

The preferred end of life scenario for packaging is recycling – we believe in putting plastics back to work! PRAVANA’s new packaging is recyclable 1 or 2; look for the symbol on each package. We are committed to reducing our carbon footprint by using as little virgin plastic as possible. PRAVANA also participates in the Green Circle Salon recycling program, the world’s first sustainable salon solution to recover and repurpose beauty waste.

You can order through our online store. Salonory.com. Create an account, and once approved you can have PRAVANA shipped directly to you. Salonory.com is a professional website for stylists to order direct.

You can purchase aprons and capes on our online store, Salonory.com.

You can order an Intro kit at your local distributor

You can also upload your receipt and enter your shipping info at pravana.com/introkits

Take our free online Color Certification at www.pravana.com/pravanapro, order in-salon education based on purchases through your sales consultant or store manager or ask your store for a list of in-store education.

Please connect with our Customer Experience team directly through the ‘Email Support’ link on our footer.

PRAVANA color products are sold to licensed professionals. We are sold on our online store Salonory.com as well at your local SalonCentric, STATE RDA, CosmoProf, and Armstrong McCall. PRAVANA retail products are sold at Ulta and Salons nationwide. Please visit our Store Locator to find a location near you!