FEEL THE RUSH
Say hello to JUICY and CRUSH, our two newest ChromaSilk VIVIDS shades.
The color
you’ve been craving
Meet our semi-permanent VIVIDS Sugarcoated. Drench in pink with our two new shades Juicy and Crush.
Fast, Foolproof Color
No developer needed—just apply to pre-lightened, dry hair and let the color process for 20–30 minutes. It’s quick, simple, and designed for effortless, vibrant results.
Meet Juicy
A refined pink-orange shade, reminiscent of softly pulled peach taffy bathed in warm light, sleek rose glaze, and the subtle glow of sugared citrus. Smooth, rich, and luminous—a color that envelops the eyes with effortless elegance.
Fall For Crush
A sophisticated pink hue with a red-violet core—evoking crushed raspberry confections, polished cherry glaze, and smooth berry mousse. Deep, vibrant, and velvety.
Benefits
That Matter
A next-level color system created for lasting vibrancy, luminous sheen, and effortless application.
Push the Boundaries
Intermixable color for complete creative control
Dripping in Pink
See the full range of pink VIVIDS to better plan and perfect your color vision.
Prep & Protect
Backed up by a complete line of products designed for color-treated hair.
Explore all of our semi-permanent shades and discover the color that feels uniquely you.
