Bite Into Bold

Bite Into Bold

Your Next Red Obsession

CHOOSE YOUR SHADE

4Rv Red Violet Brown

A cool red violet that adds depth. Balanced dark berry blend.

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6Rv Red Violet Dark Blonde

Bold berry gloss that packs a punch. Crisp cherry-soaked shine.

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HydraGloss

Forbidden Fruit

Step into a lush, sensorial world of perfectly ripened color. Introducing 4RV and 6RV, the newest ChromaSilk HydraGloss shades inspired by the juicy hues of plum, cherry, and pomegranate.

This tonal duo delivers striking depth and mirror-like shine.  A seductive palette designed to captivate and indulge.

Hydrating Red Violet Shades

9.4-10.2

Alkaline Demi

pH is 9.4-10.2 when mixed  with Zero Lift Developer

Vibrant Color Lasts Through 30 Washes

when using non-conditioning shampoo

Meet 4RV

A balanced dark berry blend—reminiscent of black cherries simmered in a cool red-violet reduction, crushed silk in a moonlit room, and the heavy pour of a vintage port. Deep, decadent, and rich. It is a hypnotic hue that clings to the senses like the scent of a hidden garden at dusk.

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Indulge In 6RV

A lacquered red-violet that flows from day to night—like faceted garnet glowing against polished mahogany. This shade delivers a cherry lacquer finish with refined intensity, feeling as decadent as vintage silk in a moonlit room and as alluring as a neon-lit city street slick with midnight rain.

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Benefits That Matter

Experience 2X the shine with Hydragloss, our ammonia-free Alkaline demi. Formulated with Goji Berry extract, it delivers up to 10 weeks of vibrant, hydrated radiance. This non-drip formula leaves every strand feeling healthy and hydrated in just 20 minutes.

Easy to Use

No drip gel-to-creme formula

Caring Color

Leaves hair feeling conditioned and healthy looking

Targeted Application

Creme Color Permanent for root application, HydraGloss for mid-lengths and ends

4RV

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The HydraGloss Capability Guide

A versatile glossing system designed for seamless color maintenance and technical precision.

ALL OVER COLOR GLOSS

For low-commitment color, HydraGloss delivers a high-shine finish that makes a splash.

GRAY BLEND

Soften regrowth lines and embrace natural tones with a 20-minute, 50% gray blending service.

ADD DIMENSION

Add depth to lightened hair with lowlighting or a shadow root for lower-maintenance blonde looks.

SHINE TREATMENT

Enhance natural color and dial up brilliance with a 20-minute clear glossing treatment.

COLOR BALANCE

Refresh faded mid-shafts and ends by drenching hair in shine and color with this 20-minute service

INTRICATE TONING

Utilize a 20-minute processing time for more detailed techniques or corrective toning.

6RV

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The Red/Violet Spectrum

From Mahogany (Red-Violet) to true Reds and rich Violets. ChromaSilk Permanent anchors with root coverage, while HydraGloss perfects lengths with gloss, tone, and vibrancy, or softly blends at the root. Layered, never mixed for seamless, dimensional color.

HydraGloss demi-permanent