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We’ve made it official.

PRAVANA has always been cruelty-free… and now, we’ve made it official!

PRAVANA is certified animal test-free and has joined PETA’s Beauty without Bunnies program.

animal test-free peta logo with cute rabbit illustration
collage of pravana products

What does this mean?

From PETA.org:
Global animal test–free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future.”

PRAVANA’s philosophy has always gone beyond traditional product creation by redefining hair color and care with a caring commitment towards others. This official certification is a badge we wear with pride to honor that commitment and uphold our legacy.

Learn more about PETA’s Beauty without Bunnies program here.

illustration of the pravana logo with a cute bunny rabbit in the center