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Purify & Revive

Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair.

Hard water can dull, dry and damage hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build up in just 3 minutes with PRAVANA’s Purify & Revive collection.


  • Groundbreaking one-step spray
  • Instantly removes build-up in 95% less time than leading competitors
  • Takes just 3 minutes to penetrate
  • Use to prep hair for all chemical services


  • Powered by plant-based Lactic Acid to instantly remove build up without stripping away moisture
  • Color-safe for use at the back bar and at home
  • Pair with any PRAVANA conditioner for a custom care routine
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