Purify & Revive
Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair.
Hard water can dull, dry and damage hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build up in just 3 minutes with PRAVANA’s Purify & Revive collection.
- Groundbreaking one-step spray
- Instantly removes build-up in 95% less time than leading competitors
- Takes just 3 minutes to penetrate
- Use to prep hair for all chemical services
- Powered by plant-based Lactic Acid to instantly remove build up without stripping away moisture
- Color-safe for use at the back bar and at home
- Pair with any PRAVANA conditioner for a custom care routine