VIVIDS Original Crush

• Vibrant color lasts up to 30 washes
  ^{when using a non-conditioning shampoo}
• Intermixable with other VIVIDS shades
• Works without developer
• VIVIDS Black can be added to deepen colors
• VIVIDS Clear-Dilute can be used to dilute colors to make them lighter
• VIVIDS Clear-Pastel can be used to dilute colors to make them pastel
• Formulated for use on level 8
• Has a red-violet tonal base

Specifications

IDH: 3024133
UPC: 7501438304331

Technology

Silk Amino Acids & Keratin Protein

Aqua (Water, Eau), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Phenoxyethanol, Parfum (Fragrance), Panthenol, Methylparaben, Lanolin Alcohol, Oleyl Alcohol, Dimethicone, Simethicone, Citric Acid, Alcohol Denat., HC Blue No.16, Hydrolyzed Keratin, Basic Red 51, Ethyl Ester of Hydrolyzed Silk, Basic Yellow 87, Linalyl Acetate, Limonene, CI 12245 (Basic Red 76), CI 12719 (Basic Yellow 57)

Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Rinse thoroughly with cool water. Designed to be used without developer.

Usage: Can be used for enchanting new creations.

What are the 2 new shades that launched February 2026?​

VIVIDS Juicy and VIVIDS Crush.

How long do VIVIDS shades last?

Vibrant color lasts up to 30 washes​.

Will they add shine?​

Yes, these tones provides long-lasting, rich color & brilliant shine ​

What levels do you recommend for each new shade?​

We recommend Level 8 for VIVIDS Juicy and VIVIDS Crush.​

Can I put these on dark hair?​

Yes, when used as an overlay, the tones will appear more muted, and the color longevity will vary. To achieve bold, bright color on dark hair, it must be pre-lightened to the recommended level first.

What is their scent?​​​

These shades have the signature VIVIDS fragrance.​