


TRUITY™ by PRAVANA is our revival of a cleaner, more natural, transparent approach to hair care. Our all new Daily Collection is formulated without animal derived ingredients, parabens, SLS/SLES sulfates, silicone, gluten, mineral oil and more for clean, color-safe formulas that leave hair soft, shiny and hydrated.
- Daily Cleanse
- Daily Condition
- Thermal Blowdry Cream
TRUITY™ by PRAVANA offers clean, vegan hair care formulas – without compromise.
Featuring a blend of up to 95% naturally-derived ingredients, TRUITY is infused with essential science for high performance and results you and your clients deserve.















What is Clean Beauty?
Is it 100% Natural and 0% Science?
We don’t think so!
You want clean products that work…
and you expect TRUTH & CLARITY along the way.
Since transparency is everything, we include the exact percentage of naturally-derived ingredients on every bottle to take the guesswork out of ingredient labels.
How Well Do You Know Clean Beauty?
Take the quiz and put your knowledge to the test!
Share your results on our PRAVANA forum to see how you compare against your fellow PRAVANIACS!
True Results
Actual results using full TRUITY collection
- Daily Cleanse
- Daily Condition
- Thermal Blowdry Cream
Up to 96-hour frizz control and smoothing with use of Thermal Blowdry Cream

True Results
Actual results using full TRUITY collection
- Daily Cleanse
- Daily Condition
- Thermal Blowdry Cream
Up to 96-hour frizz control and smoothing with use of Thermal Blowdry Cream

Our Naturally-derived Ingredient Heroes

Adds shine, nourishes and helps with manageability.

Hydrates and provides powerful antioxidant benefits

Provides antioxidant and moisturizing benefits

Protects against cuticle cracking caused by thermal tools.

Adds shine, nourishes and helps with manageability.

Hydrates and provides powerful antioxidant benefits

Provides antioxidant and moisturizing benefits

Protects against cuticle cracking caused by thermal tools.
Naturally-derived Product Ingredients
TRUITY Essential Science Ingredients
Glossary of Terms
Our commitment to clean haircare: Every TRUITY product is consciously made with high quality ingredients combined with essential science to never compromise on performance. TRUITY products are formulated without animal-derived ingredients, parabens, SLS/SLES sulfates**, silicone, gluten, mineral oil leaving hair, soft, shiny, and hydrated.
We pride ourselves in always being transparent, affordable, high quality, and to use sustainable packaging when we can.
Clean products with proven performance – that’s TRUITY.
Essential Science: Essential ingredients that are not naturally-derived, added to boost effectiveness, safety & overall experience
*Naturally-Derived: According to the Global ISO 16128 Standard- plant and mineral derived materials and water, all of which undergo limited processing, make up at least 86%-95% of the TRUITY formula.
**SLS/ SLES Sulfates: These are the two most common shampoo bases that have been known to cause dryness and color loss to hair.