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Coconut Oil
Adds shine, nourishes and helps with manageability.
Elfe Flower
Hydrates and provides powerful antioxidant benefits
Sunflower Seed Oil
Provides antioxidant and moisturizing benefits
Pea Protein
Protects against cuticle cracking caused by thermal tools.

Naturally-derived Product Ingredients

DAILY CLEANSE

Ingredient Description
Water (Aqua) H2O
Decyl Glucoside Mild surfactant
Cocamidopropyl Betaine A naturally-derived surfactant derived mainly from coconut or palm kernel to gently cleanse the hair
Dimethyl Lauramide/Myristamide Mainly derived from coconut to enhance the overall look and feel of the hair
Elaeis Guineensis Extract Extract of palm fronds known to have antioxidant properties
Phalaenopsis Amabilis Extract Known to enhance moisturization / deliver conditioning agents
Cocos Nucifera (Coconut) Fruit Extract The extract coming from the coconut fruit is loaded with sugars, minerals, amino acids. provides some smoothing, emollient and hydrating properties
Citric Acid Helps to lower the cuticle of the hair creating softer, smoother feel. Helps to balance the pH levels of the formula to keep them effective and safe.

DAILY CONDITION

Ingredient Description
Water (Aqua) H2O
Cetearyl Alcohol Ensures smooth operation and application of product.
Behentrimonium Chloride Conditioning agent
Glycerin Known to provide moisture and anti breakage benefits. The glycerin used in our formulas is a sugar derived from plants
Cocos Nucifera (Coconut) Oil The extract coming from the coconut fruit is loaded with sugars, minerals, amino acids. provides some smoothing, emollient and hydrating properties
Cetyl Esters Fatty alcohol used in emulsions add shine and glide
Caesalphinia Spinosa Gum Acts as a thickener, emulsion stabilizer and texturizing agent.
Elaeis Guineensis Extract Extract of palm fronds known to have antioxidant properties
Phalaenopsis Amabilis Extract Known to enhance moisturization / deliver conditioning agents
Cocos Nucifera (Coconut) Fruit Extract The extract coming from the coconut fruit is loaded with sugars, minerals, amino acids. provides some smoothing, emollient and hydrating properties
Epimedium Grandiflorum Flower/Leaf/Stem Extract

Has antioxidant properties
Hydrolyzed Jojoba Esters Hair softening agent
Citric Acid

Helps to lower the cuticle of the hair creating softer, smoother feel. Helps to Balance the pH levels of the formula to keep them effective and safe.

THERMAL BLOWDRY CREAM

Ingredient Description
Guar hydroxypropyltrimonium chloride (aka cluster bean) Is positively charged, or cationic, it neutralizes the negative charges on hair strands that cause hair to become static or tangled. Better yet, it does this without weighing hair down. With this ingredient, you can have silky, non-static hair that retains its volume.
Ethyl macadamiate This plant-derived ingredient is sometimes used as a substitute for silicones because it imparts softening properties without the greasy feel higher amounts of some silicones can have. Ethyl macadamiate also adds a pleasant slip to creams making them easier to spread, not to mention macadamia nut oil is a rich source of essential fatty acids for skin.
Sunflower Seed oil Prevents moisture loss, increases shine and manageability.
Coconut oil Penetrates hair to reduce protein loss.  Rich in lauric acid, provides conditioning and shine benefits
Brassicamidopropyl Dimethylamine An example of a plant-derived fatty acids based on a renewable feedstock, positively charged so it adheres to the hair allowing the cuticle to lay flat and reduce frizz and friction
Hydroxypropyl guar A natural thickener, usually appearing as a white powder, derived from guar gum
Behenyl behenate Is the wax-like ester of the fatty acid behenic acid and fatty alcohol behenyl alcohol. This plant-derived ingredient that hydrates skin and also adds occlusive properties (barrier) to creams and lotions, which help to prevent moisture loss.
Polyhydroxystearic acid Is a plant-based emulsifier, which helps keep ingredients blended. We use it to hold our solid stick deodorant formula together.
Euphorbia cerifera wax Is a type of wax derived from candelilla plants.  It contributes to the softness of the product and barrier protection.
C13-16- isoparaffin Viscosity altering agent
Heptyl undecylenate Is an extremely light and dry emollient that is derived from castor oil.  It reduces the greasy feeling of heavier oils.
Elaeis guineensis extract Also known as palm oil is also rich in vitamin E which provide strengthening benefits to hair. Helps hair from becoming weak and brittle. Provides moisturizing properties while restoring lost oils.
Phalaenopsis Amabilis Extract (Orchid extract) Contains a mixture of carbohydrates and proteins that can enhance moisturization benefits.
Cocos nucifera fruit extract The extract coming from the coconut fruit is loaded with sugars, minerals, amino acids. provides some smoothing, emollient and hydrating properties
Epimedium grandiflorum flower/ leaf/ stem extract Provides antioxidant and moisturizing benefits
Glycern Provides moisture and anti breakage benefits.  It is a sugar derived from plants.
Citric Acid Lowers the cuticle of the hair creating softer, smoother feel.
Malic Acid Lowers pH levels on hair follicle to increase shine.
Tocopherol Is a form of Vitamin E typically derived from vegetable oils

TRUITY Essential Science Ingredients

Essential Science Ingredients in All TRUITY Products

Ingredient Description
SODIUM C14-16 OLEFIN SULFONATE Surfactant. As a primary surfactant it provides nice foam while also cleansing the hair in a gentler manner than conventional surfactants
CETRIMONIUM CHLORIDE Hair conditioning agent. Aids in wet/dry combing
POLYQUATERNIUM-7 Hair conditioning agent, imparts a non greasy feel that helps with wet and dry combing
POLYQUATERNIUM-47 Hair conditioning agent, imparts a non greasy feel that helps with wet and dry combing
POLYQUATERNIUM-10 Film former/conditioning agent, aids in reducing frizz and imparting a nice soft feel
PHENOXYETHANOL Anti microbial preservative. Inhibits the growth of bacteria and fungi, keeps products safe and clean
LAURETH-4   Surfactant/solubilizer – a component of the opacifying agent in the shampoo to allow it to work and perform correctly
SODIUM GLUCONATE Chelator – can help minimize the effect of hard water, helps prevent discoloration and rancidity, and aids in preservation of product
SODIUM CHLORIDE Viscosity enhancer that helps give shampoo a creamy texture
BENZOIC ACID Preservative – a component of some raw materials to keep them “fresh” to be used in formulation
SODIUM GLYCOLATE   Buffer/chelator, and is used to maintain the stability and avoid rancidity of ingredients
TETRASODIUM EDTA A chelator that keeps an ingredient fresh and from going rancid
FRAGRANCE (PARFUM) Gives our products their amazing smells, synthetic fragrances make up less than 1% of the formula and are more stable and less likely to become rancid over time
SODIUM BENZOATE A preservative – a component of some raw materials to keep them “fresh” to be used in formulation
ISOPROPYL ALCOHOL A solvent in a key conditioning agent, typically flashes off when product is made
CAPRYLYL GLYCOL A preservative that helps maintain ingredient/product freshness, prevents microbial and fungal growth

Glossary of Terms

Our commitment to clean haircare: Every TRUITY product is consciously made with high quality ingredients combined with essential science to never compromise on performance. TRUITY products are formulated without animal-derived ingredients, parabens, SLS/SLES sulfates**, silicone, gluten, mineral oil leaving hair, soft, shiny, and hydrated.

We pride ourselves in always being transparent, affordable, high quality, and to use sustainable packaging when we can.

Clean products with proven performance – that’s TRUITY.

Essential Science: Essential ingredients that are not naturally-derived, added to boost effectiveness, safety & overall experience

*Naturally-Derived: According to the Global ISO 16128 Standard- plant and mineral derived materials and water, all of which undergo limited processing, make up at least 86%-95% of the TRUITY formula.

**SLS/ SLES Sulfates: These are the two most common shampoo bases that have been known to cause dryness and color loss to hair.