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Adds shine, nourishes and helps with manageability.
Hydrates and provides powerful antioxidant benefits
Provides antioxidant and moisturizing benefits
Protects against cuticle cracking caused by thermal tools.
Naturally-derived Product Ingredients
TRUITY Essential Science Ingredients
Glossary of Terms
Our commitment to clean haircare: Every TRUITY product is consciously made with high quality ingredients combined with essential science to never compromise on performance. TRUITY products are formulated without animal-derived ingredients, parabens, SLS/SLES sulfates**, silicone, gluten, mineral oil leaving hair, soft, shiny, and hydrated.
We pride ourselves in always being transparent, affordable, high quality, and to use sustainable packaging when we can.
Clean products with proven performance – that’s TRUITY.
Essential Science: Essential ingredients that are not naturally-derived, added to boost effectiveness, safety & overall experience
*Naturally-Derived: According to the Global ISO 16128 Standard- plant and mineral derived materials and water, all of which undergo limited processing, make up at least 86%-95% of the TRUITY formula.
**SLS/ SLES Sulfates: These are the two most common shampoo bases that have been known to cause dryness and color loss to hair.