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S.T.E.P. Up Stylist Transform & Empowerment Program

We’re taking it back to move you forward


Price drop: ChromaSilk is now $4.99

Just $0.80 per mixed ounce

PRAVANA is the first professional hair color brand to rollback the price of its best-selling color line to help stylists rebuild their businesses and save money. Offer is valid for a limited time on ChromaSilk Permanent Creme Hair Color, VIVIDS Everlasting and Express Tones.

Click to learn more about this long-lasting, high-performing color line.

$1M Shade Trade Investment

PRAVANA is investing $1M worth of hair color into the stylist community with an all-new shade trade program.

Trade your unused hair color tube-for-tube for PRAVANA’s best-selling color line, no commitment or minimum purchase required.

BONUS: when you trade in 36 or more tubes , you receive a FREE PRAVANA swatch book ($60 value) and a downloadable ChromaSilk 101 class ($500 value).

Want to see how much you can save by converting to PRAVANA? Visit the Cost Calculator here and see the savings!

Salon Transformation Sweepstakes

Want to transform your salon space?

PRAVANA is partnering with Belvedere Maletti and investing in a premium salon upgrade for one lucky salon owner and one booth renter.

GRAND PRIZE: Salon Transformation
$25K Value for a commissioned salon winner
$10K Value for a booth renter winner

2nd PRIZE PRAVANA retail product
$2K Value for a commissioned salon winner
$2K Value for a booth renter winner

Click here for official rules including how to enter

Created by stylists, for stylists

To empower stylists by providing them with superior products, unprecedented and unmatched in value, that will enhance their businesses and lives.


Visit our distributors for a chance to rebuild your business


*Swatchbook at $60 value. Limited to 250 tubes per account.

**NO PURCHASE NECESSARY. Void where prohibited and outside US. This is a trade promotion and is not open to the general public. Open to licensed cosmetologists only who are legal residents of the 50 U.S. (and DC) who are 18 yrs+ (19 yrs+ in AL and NE; 21 yrs+ in MS) at entry. Sweepstakes begins 12:01AM PT on 5/26/20 and ends 11:59PM PT on 8/31/20.
To enter: (i) convert 36+ tubes of color via participating PRAVANA distributor and (ii) contact the PRAVANA Customer Experience Team and provide the required Entry Information. Prizes: (i) 1 one salon owner and 1 independent booth renter will each receive a salon furniture makeover from Belvedere Salon Furniture (ARV for owner–$25,000; ARV for renter–$10,000); and (ii) 1 one salon owner and 1 independent booth renter will each receive a PRAVANA Retail Care product package (ARV–$2,000 each). Total ARV of prizes: $39,000. Odds of winning depend on number of entries received per entry pool. For complete rules and eligibility requirements, click here. Sponsor: PRAVANA®.

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