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Bringing TRUTH & CLARITY to clean beauty.

Our all new Daily Collection is formulated without animal derived ingredients, parabens, SLS/SLES sulfates, silicone, gluten, mineral oil and more for clean, color-safe formulas that leave hair soft, shiny and hydrated.

Featuring a blend of up to 95% naturally-derived ingredients, TRUITY™ is infused with essential science for high performance and results.

Coconut and Sunflower Seed oils, Elfe Flower and Orchid extracts provide shine, strength and antioxidents in all TRUITY™ products.

  • Daily Cleanse
  • Daily Condition
  • Thermal Blowdry Cream
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Introducing TRUITY

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