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Life in Chroma - Live every moment in Color.

Celebrate life colorfully with PRAVANA, the brand responsible for the VIVIDS hair color trend and the award-winning ChromaSilk hair color collection. Aimed to support and enhance the professional community through empowerment, PRAVANA invites stylists to live life with intensity, vigor and freedom.


Fear Less. Color More.

Chromasilk, PRAVANA’s award-winning silk and keratin-based permanent creme hair color, deposits rich tones while leaving hair shiny and strong.

And if you want more predictable color results and less troubleshooting, meet ChromaSilk’s best friend – PRAVANA’s Purify & Revive spray. This groundbreaking 3-minute leave-in treatment is the first product on the market that breaks down hard water build-up in minutes, not hours – and no rinsing required!

With PRAVANA, you can fear less and color more.

Fear Less. Color More.

ChromaSilk, PRAVANA’s award-winning silk and keratin-based permanent creme hair color, deposits rich tones while leaving hair shiny and strong.

And if you want more predictable color results and less troubleshooting, meet ChromaSilk’s best friend – PRAVANA’s Purify & Revive spray. This groundbreaking 3-minute leave-in treatment is the first product on the market that breaks down hard water build-up in minutes, not hours – and no rinsing required!

With PRAVANA, you can fear less and color more.

LIC Stylist Kit 2022
Fill out the form below for a chance to receive PRAVANA's Stylist Resource Kit.
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