Content Kits

ChromaSilk Violet Arsenal

What is it?

VIOLET: a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative. PRAVANA is ready to equip stylists around the world with the tools they need to conquer the violet realm. Introducing the all-new ChromaSilk violet arsenal: the highly-anticipated .7 series of PRAVANA’s award-winning ChromaSilk Permanent Creme Hair Color line plus an all-new demi-permanent ColorLush Violet Color Boost.

Designated Hashtags

 

ChromaSilk VIVIDS Everlasting

What is it?

From the professional creative color category creators comes the next evolution in hair color: VIVIDS Everlasting, PRAVANA’s longest-lasting, VIVIDS-like permanent color collection.  Available in trend-forward shades made popular by the fashion and cosmetics industries, VIVIDS Everlasting reveals a world of color possibilities with its ability to be used alone, with other VIVIDS Everlasting shades or intermixed with PRAVANA’s expansive collection of ChromaSilk Crème Hair Colors.  The new oxidative dye collection contains the same protein enriched base as ChromaSilk Crème Hair Color and has a balance pH for consistent results when intermixing.  VIVIDS Everlasting can be used to neutralize, enhance or balance colors to create finishes that don’t currently exist in the ChromaSilk portfolio, Plus, there’s no need to use high lift developers for VIVIDS Everlasting; use 10 Volume Crème Developer for maximum deposit or 20 Volume Crème Developer for lighter, brighter results.

Designated Hashtags:

#PRAVANA
#VIVIDSEVERLASTING

 

Intense Therapy Lightweight Healing Regimen

What is it?

A new 3-piece hair care collection inspired by PRAVANA’s best-selling Intense Therapy Leave-In Treatment that delivers the same iconic scent and even greater reparative benefits. This lightweight formula leaves hair feeling smoother, healthier and more rejuvenated than ever before.

Designated Hashtags:

#PRAVANA
#INTENSETHERAPY 

 

VIVIDS Crystals

What is it?

From the leaders in creative color that first brought you VIVIDS comes an all new collection: VIVIDS CRYSTALS, six-dimensional, on-trend shades inspired by healing crystals!  VIVIDS CRYSTALS are uniquely pigmented to reflect consistent, saturated tonal value, making it easy to achieve a prismatic look while applying just ONE shade on levels 7 through 10 – just like your favorite crystal!  Finally, no need to custom-mix to accommodate for the differences in levels on one client!

Designated Hashtags

#PRAVANA
#VIVIDSCRYSTALS