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Color Enhancers

WHAT IS IT?

Temporary creative color-depositing conditioners that last up to seven washes! Available now in Pink, Aqua Blue, Violet, and Silver.

SPECIAL FEATURES:

Formulated with Reunite Mending Technology™
Proven to mend split ends so hair is smoother, healthier and more manageable than before
Packaged in 100% recyclable, bio-resin tubes made of sugarcane

DESIGNATED HASHTAGS:

#PRAVANA
#COLORENHANCERS

BALAYAGE PALETTE

WHAT IS IT?

An all-new Balayage Palette featuring new temperature controlled ink technology proven to gently accelerate lightening power.

HOW IT WORKS:

Contains self-regulating Temperature Controlled Ink Technology that warms up within seconds
Engineered to mimic natural body warmth in targeted areas to improve the lightening process
Proven to gently accelerate lightening power to help ensure all sections are processed evenly
Warmth on palette allows stylists to better control the processing temperature

SPECIAL FEATURES:

Sleek, ergonomic handle for maximum comfort
Detachable reservoir for left or right handed colorists
Use with any PRAVANA PURE LIGHT lightener
Use to create beautiful balayage, prep for VIVIDS, and more!

VIVIDS Everlasting

Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting. The three new permanent creme hair colors are available in the gorgeous creative shades; Violet Reign, Bewitching Blue, Poison Berry. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas. Recreate the trending formulas you see on social media for your clients, or simply start your own color trend by intermixing your favorite ChromaSilk permanent colors with VIVIDS Everlasting shades for wearable yet WOWing results.

Color protect shampoo & conditioner

NEW! COLOR PROTECT Shampoo & Conditioner

Clinically proven to ensure color lasts up to 60 washes
Antioxidant properties stop residual oxidation
UV color protectors reduce color fading
Enriched with Silk Amino Acids to help build strength

DESIGNATED SOCIAL TAGS:

New Stylers by PRAVANA

When it comes to hair, it’s personal.  The way you style behind the chair is your signature, and PRAVANA is here to empower you to create the looks you envision.  Introducing PRAVANA’s all-new stylers, designed to be used alone or cocktailed.  These 3 new, multi-purpose styling products can help you and your clients create and maintain salon-fresh looks.

NEW! FULL VOLUME Soft Texture Foam

Lightweight volumizing foam
Humidity resistant
Formulated with Cottonseed Proteins for soft body without stickiness

NEW! HYDRA PEARL MIST Shine Spray

Lightweight Shine Spray
Nourishes, hydrates and improves manageability
Vitamin oil complex fights frizz and humidity
Protects against heat up to 450° F

NEW! HYDRA PEARL OIL Vitamin Oil Complex

New clear formula for smooth, shiny, deeply nourished hair
Vitamin oil complex fights frizz & humidity
Protects against heat up to 450° F

Designated Hashtags

PURE LIGHT Ultra Lightener™

Blonding

the most requested yet most challenging salon service that stylists face every day behind the chair. With the ongoing platinum and pastel hair trends among influencers and celebrities, clients are looking to professionals to recreate these looks more than ever. What if it was possible to achieve higher levels of lift while maintaining the integrity of the overall finished look? Introducing the all-new PURE LIGHT Ultra Lightener™: PRAVANA’s highest lifting lightener that’s clinically proven to increase shine and softness of the hair. PURE LIGHT Ultra Lightener™ does more than lift; it’s formulated with NEW REUNITE MENDING TECHNOLOGY that restores hair from the inside out.

What is REUNITE MENDING TECHNOLOGY?

Lightening services work by swelling the cuticle to allow lightener to enter the hair, leaving it in a dry, fragile state. REUNITE MENDING TECHNOLOGY works by depositing amino acids for added internal strength and plant-derived polymers that mend the cuticle layer. The result? Smooth, shiny hair! Since REUNITE MENDING TECHNOLOGY adheres to the inner cuticle layer rather than coating the strand, hair is free of heavy residues that weigh it down! The hair is left with beautiful, natural shine. PURE LIGHT Ultra Lightener™ with REUNITE MENDING TECHNOLOGY works with lightener, not against it so stylists don’t need to factor in longer processing times, plus they have the ability to use their developer volume of choice, making it a must behind the chair.

Designated Hashtags

#PRAVANA
#PURELIGHTULTRALIGHTENER

 

ChromaSilk Violet Arsenal

What is it?

VIOLET: a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative. PRAVANA is ready to equip stylists around the world with the tools they need to conquer the violet realm. Introducing the all-new ChromaSilk violet arsenal: the highly-anticipated .7 series of PRAVANA’s award-winning ChromaSilk Permanent Creme Hair Color line plus an all-new demi-permanent ColorLush Violet Color Boost.

Designated Hashtags

 

ChromaSilk VIVIDS Everlasting

What is it?

From the professional creative color category creators comes the next evolution in hair color: VIVIDS Everlasting, PRAVANA’s longest-lasting, VIVIDS-like permanent color collection.  Available in trend-forward shades made popular by the fashion and cosmetics industries, VIVIDS Everlasting reveals a world of color possibilities with its ability to be used alone, with other VIVIDS Everlasting shades or intermixed with PRAVANA’s expansive collection of ChromaSilk Crème Hair Colors.  The new oxidative dye collection contains the same protein enriched base as ChromaSilk Crème Hair Color and has a balance pH for consistent results when intermixing.  VIVIDS Everlasting can be used to neutralize, enhance or balance colors to create finishes that don’t currently exist in the ChromaSilk portfolio, Plus, there’s no need to use high lift developers for VIVIDS Everlasting; use 10 Volume Crème Developer for maximum deposit or 20 Volume Crème Developer for lighter, brighter results.

Designated Hashtags:

#PRAVANA
#VIVIDSEVERLASTING

 

Intense Therapy Lightweight Healing Regimen

What is it?

A new 3-piece hair care collection inspired by PRAVANA’s best-selling Intense Therapy Leave-In Treatment that delivers the same iconic scent and even greater reparative benefits. This lightweight formula leaves hair feeling smoother, healthier and more rejuvenated than ever before.

Designated Hashtags:

#PRAVANA
#INTENSETHERAPY

 

VIVIDS Crystals

What is it?

From the leaders in creative color that first brought you VIVIDS comes an all new collection: VIVIDS CRYSTALS, six-dimensional, on-trend shades inspired by healing crystals!  VIVIDS CRYSTALS are uniquely pigmented to reflect consistent, saturated tonal value, making it easy to achieve a prismatic look while applying just ONE shade on levels 7 through 10 – just like your favorite crystal!  Finally, no need to custom-mix to accommodate for the differences in levels on one client!

Designated Hashtags

#PRAVANA
#VIVIDSCRYSTALS