Pravana Naturceutical Complex ™

All PRAVANA shampoos and conditioners are infused with out exclusive Naturceutical Complex. This unique complex is comprised of ingredients derived from the latest biochemistry technologies coupled with time-proven Meso-American natural botanicals known for their therapeutic and healing properties. These natural ingredients provide moisture, elasticity and suppleness to dehydrated, nutrient depleted hair. PRAVANA's Naturceutical Complex is also enriched with a proprietary blend of human hair keratin amino acids, silk amino acids, and hydrolyzed wheat protein to strengthen and fortify hair from inside out. Sulfate-Free Shampoo

Sulfate-Free Shampoo

Most every other shampoo on the market today uses either sodium lauryl sulfate, sodium laureth sulfate, or a similar sulfate-based surfactant as a primary cleansing ingredient. These ingredients are known irritants, drying to the hair and can aggressively strip hair color. While a few others may claim it, all PRAVANA shampoos are truly Sulfate-free. The result: hair color lasts longer, and without risk or irritation to the user.

Also very important, all PRAVANA products are free of other questionable, commonly used ingredients such as Centrimonium Chloride, a known irritant, and MEA and DEA, both suspected carcinogens.