We as hair stylists, have transcended... Our craft has become more than just a series of salon services. Our method of servicing clients has evolved to a total or holistic approach to beauty. It is no longer about copying a style from a magazine. It's about creating personalized looks that enhance both the inner and outer beauty of our clients. Personality, lifestyle and daily routine are now as important as face shape, coloring and texture.

Introducing Pravana

PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Even the name PRAVANA has an ancient Sanskrit meaning of "the source of all things." It all begins within ourselves.

PRAVANA realizes the world is not one color. This idea of globalization has been reflected in our products, ensuring they meet the diverse needs of our multi-textural clients. PRAVANA products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovative American technology. The end result... a global fusion of excellence.

Meet The Creator of PRAVANA, Steve Goddard

Pravana International creator Steve Goddard is a 30-year veteran to the beauty industry. He began his long career as a way to support himself while attending college, and has gone on to work for some of today's largest companies in the beauty business. (Click here to read more about Steve Goddard...)