Steve Goddard president and founder of PRAVANA, created the company with a commitment to giving back and since its inception, the company has consistently contributed time, monetary donations and service to the community. PRAVANA’s philanthropic endeavors include a commitment to City of Hope with a five percent donation of all sales from the NEVO hair care and styling line to help support research, treatment and education in the fight against cancer. We believe in a hope for the cure!

To mark the success of PRAVANA’s partnership with City of Hope, Steve was the recipient of the prestigious 2015 Spirit of Life Award, a honor presented annually to industry leaders who have demonstrated outstanding personal, professional and philanthropic achievements. In support of the 2015 Spirit of Life gala, Steve lead the charge with the Rock the Cure fundraising campaign, raising over $1 million dollars to benefit City of Hope through cut-a-thon events, donations and even a rock concert featuring Steve and other beauty industry leaders.
In addition to PRAVANA’s continued charitable efforts with City of Hope, the PRAVANA team also dedicates time and service giving back to the local community throughout the year. Whether its helping fight hunger with the Los Angeles Regional Food Bank, assembling hygiene kits at the Downtown Women’s Shelter or supporting military veterans with Wounded Warriors, PRAVANA’s mission remains true. PRAVANA also strives to reduce its impact on the environment. The company takes a clean, natural approach to beauty, housing products in 100 percent biodegradable packaging. The NEVO hair care and styling line only uses ingredients that are 100 percent vegan and free of Sulfates, Parabens, Sodium Chloride, Phthalates, Gluten, Propylene Glycol, Cocamide DEA, Cocamide MEA, animal bi-products and animal testing.



As PRAVANA continues to grow, its commitment to charitable outreach through donations and service will remain a focal point for the brand.If you are interested in getting involved, please contact alittlepage@pravana.com.