President & Founder, Pravana
Pravana International creator Steve Goddard is a 30-year veteran to the
beauty industry. He began his long career as a way to support himself
while attending college, and has gone on to work for some of today's
largest companies in the beauty business.
Shortly after leaving school, Goddard joined Redken and climbed the ranks where he was eventually promoted to Senior Vice President of Marketing & Advertising. Shortly thereafter, Goddard became Senior VicePresident of Global New Product Development of professional products for Revlon. In quick succession, he then became the General Manager of Rusk, a division of Conair, and in 1999, joined Wella Corporation as President and CEO. In 2001, Goddard became President and CEO of Sebastian International and President of Wella's worldwide Salon Conexxion division.
In 2004, Goddard returned to his creative marketing roots to launch a new beauty entity: Pravana, a company dedicated to the development of NaturceuticalTM hair care and color products for professional salons and spas. "I really wanted to return to the excitement of dealing with a small marketing company in creating new products," says Goddard